A family story goes that one day, my father, as a young freelance copywriter whose job took him to all sorts of countries for short two- to three-year stints, came back home to visit his mother. She told him she was very pleased to see him and all, but, she said, “My dear Andrew… just what is it that you do?” Every time her son came to visit, this question cropped up again. And no matter how many times my father told her, she just couldn’t retain the idea that her son wrote text (“copy”) for print and television advertisements.
Now I hear Granny ask me the same thing. Continue reading